8 BEAUTYCOUNTER FAVORITES UNDER $30

I have to be honest with you – Beautycounter is my fav. It just is. 

I have switched over most of my personal care products and have zero regrets. Putting on makeup feels good, washing my hair feels good, washing and moisturizing my face at night feels good.

It's a 10/10 when it comes to the safety of the ingredients, the performance of the products and the integrity of the company. 

So, I thought I'd share with you some of my favorite products under $30. Trust me, you won't be disappointed. 

1. Calendula Lip Conditioner - $22

A sweet treat(ment) for lips. Nourish and protect lips with this ultra-moisturizing lip balm, formulated with soothing and softening avocado oil, shea butter, meadowfoam seed oil, and jojoba oil. It's also infused with calendula and chamomile oils, calming ingredients that help protect chapped lips and give the formula its subtly sweet scent.

A sweet treat(ment) for lips. Nourish and protect lips with this ultra-moisturizing lip balm, formulated with soothing and softening avocado oil, shea butter, meadowfoam seed oil, and jojoba oil. It's also infused with calendula and chamomile oils, calming ingredients that help protect chapped lips and give the formula its subtly sweet scent.

This was the product that got me hooked on BC. Ideal for oily or blemish-prone skin, this detoxifying cleansing bar absorbs impurities in your skin without drying it out, resulting in a clearer, smoother, and brighter-looking complexion. Made with purifying Japanese binchotan charcoal, antioxidant-rich organic green tea, and hydrating organic coconut oil, the gentle formula can be used daily on your face and body.

This was the product that got me hooked on BC. Ideal for oily or blemish-prone skin, this detoxifying cleansing bar absorbs impurities in your skin without drying it out, resulting in a clearer, smoother, and brighter-looking complexion. Made with purifying Japanese binchotan charcoal, antioxidant-rich organic green tea, and hydrating organic coconut oil, the gentle formula can be used daily on your face and body.

Remove makeup and cleanse your skin in one step. Using a naturally derived micellar formula, each super soft wipe traps makeup, dirt, and impurities, then gently whisks it away with no need to rinse. Aloe Vera delivers hydration, while cornflower water soothes delicate skin. Gentle enough to use on face and eyes every day. These breakthrough wipes are also biodegradable - just dispose in your home compost.

Remove makeup and cleanse your skin in one step. Using a naturally derived micellar formula, each super soft wipe traps makeup, dirt, and impurities, then gently whisks it away with no need to rinse. Aloe Vera delivers hydration, while cornflower water soothes delicate skin. Gentle enough to use on face and eyes every day. These breakthrough wipes are also biodegradable - just dispose in your home compost.

Made with natural fibers, this advanced formula increases volume by 385% to create fuller, more dramatic-looking lashes. The hourglass brush curls, separates, and plumps for high-drama glam–without clumping, flaking or smudging. Cleaner, plant-derived ingredients, like carnauba wax and rice bran wax, replace harmful emollients, while bataua oil helps soften lashes.

Made with natural fibers, this advanced formula increases volume by 385% to create fuller, more dramatic-looking lashes. The hourglass brush curls, separates, and plumps for high-drama glam–without clumping, flaking or smudging. Cleaner, plant-derived ingredients, like carnauba wax and rice bran wax, replace harmful emollients, while bataua oil helps soften lashes.

This lightweight moisturizing cream hydrates and softens hands with nourishing ingredients like shea butter, organic sunflower oil, vitamin E, aloe, calendula, and chamomile. It massages on smoothly, absorbs quickly, and leaves a subtle, refreshing citrus scent.

This lightweight moisturizing cream hydrates and softens hands with nourishing ingredients like shea butter, organic sunflower oil, vitamin E, aloe, calendula, and chamomile. It massages on smoothly, absorbs quickly, and leaves a subtle, refreshing citrus scent.

6. Lip Gloss - $29

One swipe of this moisturizing gloss saturates lips in beautifully sheer color and high-impact shine. Infused with a delectable natural vanilla flavor and featuring a unique teardrop applicator, this formula goes on smoothly with no stickiness. My personal favorite is the shade  Dahlia .

One swipe of this moisturizing gloss saturates lips in beautifully sheer color and high-impact shine. Infused with a delectable natural vanilla flavor and featuring a unique teardrop applicator, this formula goes on smoothly with no stickiness. My personal favorite is the shade Dahlia.

7 & 8. Volume & Shape Shampoo and Conditioner - $26 each

SHAMPOO : This botanical-based formula utilizes the natural lifting power of hibiscus plant proteins to give hair a boost of weightless volume and exceptional fullness. Featuring breakthrough PureFoam Cleansing Technology, it delivers the rich lather you love without damaging sulfates.   CONDITIONER : Mineral oil- and silicone-free, this lightweight volumizing conditioner awakens flat hair with hibiscus plant proteins, while coconut oil protects each delicate strand. Natural conditioning agents give hair a healthy bounce without the buildup.

SHAMPOO: This botanical-based formula utilizes the natural lifting power of hibiscus plant proteins to give hair a boost of weightless volume and exceptional fullness. Featuring breakthrough PureFoam Cleansing Technology, it delivers the rich lather you love without damaging sulfates.

CONDITIONER: Mineral oil- and silicone-free, this lightweight volumizing conditioner awakens flat hair with hibiscus plant proteins, while coconut oil protects each delicate strand. Natural conditioning agents give hair a healthy bounce without the buildup.

See any you'd like try try? Click on the title or picture to order

AT WHAT COST?

 
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It's no secret that "choosing better" oftentimes comes at a price. 

Whole Foods is more expensive than Wal-Mart. 
Shopping local or organic often costs more. 
Even getting a salad at Wal-Mart costs more than hitting up the dollar menu. 

And sometimes it's not a financial price. Sometimes we sacrifice convenience or time. 

Choosing to go to the gym after work usually takes more willpower than going home to watch TV. 
Making recycling or composting a priority takes some extra effort. 
Cooking a meal at home takes longer than stopping by a drive-thru. 

While there are usually sacrifices, there's often a reward for choosing better, choosing healthier, choosing safer. 

So, what does this have to do with Beautycounter? This blog post idea was birthed from hearing/reading a few comments regarding our pricing. Things like:

"It's too expensive for me."
"Why are the prices that high?" 
"I don't want to pay that much for beauty products."

I'd like to use this space to speak into why our price point is what it is. 

INGREDIENT SELECTION PROCESS

At Beautycounter, we believe that scientists shouldn't be the only ones able to decipher the label on a personal care product package. Not only do we have an Ingredient Glossary listed online to share every single ingredient used in our products, we also have a groundbreaking, 5-Step Ingredient Selection Process with which we carefully assess and choose each ingredient for safety. This process includes: 

  • Sharing transparently. Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com. Click here to learn more about our health and safety achievements and other initiatives by reading our 2018 Social & Environmental Responsibility Report.

  • Sourcing responsibly. We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. More than 80% of the ingredients in our products are natural or plant-derived.

  • Learning constantly. There are major data gaps on most cosmetics ingredients, so our team reviews emerging data regularly and even creates our own studies. In fact, we have partnered with Tufts University to learn more about the thousands of chemicals used in products that do not have any health or safety data. (That's scary.)

  • Screening rigorously. Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

  • Banning intentionally. We have something called The Never List™– this is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations.

PACKAGING + SHIPPING

Beautycounter's mission doesn't stop at the products or ingredients. The vast majority of our product packaging, including all of our secondary packaging (i.e. cartons, shrink-wrap) and shipping materials (i.e. boxes, filler paper), is recyclable in most communities in North America. We do not use styrene-based (#6), PVC (#3), or polycarbonate plastics (#7), which are usually not recyclable and are known to include toxic chemicals.

We use FSC-certified paper for all paper packaging. Every powder compact is made from recycled paper.

We have listed all primary packaging information on our product web pages so you can better understand if the materials are recyclable in your community. Our team is researching the life cycle of some of our packaging materials and we're always looking for new and improved packaging options that fit our needs.

CONSULTANT SUPPORT

Part of our product cost is transferred to Beautycounter consultants. This is due to not putting a large portion of our dollars toward traditional marketing. The founder of Beautycounter, Gregg Renfrew, had a desire for our products to be sold through storytelling rather than just grabbing a product off a shelf. As a consultant, we believe in the products, adopt the mission as our own and share Beautycounter with our world. 

So, when you shop with Beautycounter, you're paying for more than just your product.

  • You're paying for better, safer ingredients.

  • You're paying for a company that spends time and money on rigorous screening to take careful consideration into what ingredients are being used on your skin.

  • You're paying for a brand that chooses to be completely transparent, a brand you can trust.

  • You're paying to support small business owners who have chosen to link arms with, not just a company, but a movement toward getting safer products into the hands of everyone.

I don't know about you, but that is a company I can get behind.

AT WHAT COST?

Now, believe me, I am not a stranger to careful budgeting and needing to be wise with money. I am well aware that drugstore mascaras and lip glosses are much more affordable.

But, at what cost? 

I encourage you to do your own research with the personal care products you use regularly. Your face wash, laundry detergent, liquid foundation. Your mascara, counter spray, baby lotion. Take a look at the ingredients listed and how they rank safety-wise. The Environmental Working Group (EWG) rating system is a helpful tool when it comes to researching products and ingredients. 

Choosing organic foods, safer products and a healthier lifestyle may be more expensive, but so are medical bills from long-term side effects when we don't choose the things that are good for us. It may require saving in another area or redoing your budget, but you have to remind yourself that it's worthwhile. One should never have to sacrifice health for beauty. 

I'll leave you with the words of Gregg Renfrew: 

"Companies are allowed to use harmful ingredients and make their own judgments about safety. And so I started Beautycounter, a company devoted to progress. Here you'll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty."

 
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Hey there!  My name is Ashley and I have been a Beautycounter Consultant since January 2017. It's one of those companies that made my heart skip a beat – I couldn't ignore its engaging mission, dedication to transparency and high-performing products. My first taste was our Charcoal Cleansing Bar and I was hooked! 

Read a little bit more about why I joined. Ready to try these products for yourself? Click here to shop with me!

MY 10 BEAUTYCOUNTER MUST-HAVES

 

Beautycounter products are unlike any other. 

They are completely safe and healthy for your skin.
They perform well.
And, they represent something greater: striving to increase the laws regarding skincare regulation in the U.S. in order to get safer products into the hands of everyone.

Since I became a consultant (read about my journey), I have many of these great products at my house and have had fun testing and trying them out. Last week I wrote about the 10 Things I Love About Beautycounter. And, based on the products I've tried, I wanted to put together another list – a list of my current must-have products! 

1. CHARCOAL CLEANSING BAR

Many of you know that this was my first introduction to Beautycounter. And, I fell head-over-heels for this little black bar. It makes my face feel squeaky clean at the end of the day. I love that it detoxifies your skin without making you dry. And, the bar really goes a long way!

How To Use: Work soap into a lather with water, gently massage onto face and body, and rinse thoroughly. 

I could not wait to get my hands on this BEST SELLING product! It melts into your skin to brighten and hydrate! And it has so many uses: eye makeup remover, overnight mask, cleanser, spot treatment for dry skin... and the list goes on!

How To Use: Use nightly. In light, circular motions, massage an almond-sized amount into skin, applying gentle pressure to cheeks, forehead, and eyebrows. Dampen cleansing cloth in hand-hot water to gently wipe off balm. Rinse skin thoroughly with cool water. 

This was another one on my wish list for a while – especially when I heard that it wasn't just a mask, but a spot treatment for acne as well! 

The mineral-rich mix of charcoal and kaolin clay gently exfoliates, draws out the impurities and soothes your skin. It also refines your pores and increases the skin's elasticity – what more do you need? 

The Purifying Charcoal Mask pairs really well with the Charcoal Cleansing Bar for a deep clean!

How To Use: Apply a generous layer to clean skin. Let dry for 10 minutes, then rinse with warm water. Use 1-2 times per week, and as an overnight spot treatment. 

I was hesitant to try our face oils at first because of the word "oil" in the title. As someone who has combination/oily skin, I wasn't a fan of adding oil to my face.

However, I learned that our face oils are purely plant-based, which allows our skin to absorb for healthy hydration, as opposed to synthetic or petroleum-based oils, which sit on the skin and clog your pores. 

The Balancing Face Oil contains ylang ylang and wild chamomile, which together providing balance to combination skin. 

How To Use: Press three to four drops of oil into skin with fingertips and use it in place of moisturizer, or add a couple of drops to your favorite moisturizer to make it extra hydrating.

5. HYDRATING BODY LOTION (Citrus Mimosa)

I love a good lotion, so when I tried this product from Beautycounter, of course I fell in love!

It is deeply hydrating and the Citrus Mimosa scent is not overwhelming at all! I love to use this when I get out of the shower, sometimes paired with the Body Oil in Citrus Rosemary. 

This lotion is lightweight, nourishing and rich in antioxidants! The ingredients that keep you moisturized all day long are marula, mongongo, safflower seed oils, and shea and jojoba butters. 

How To Use: Massage into clean, damp skin. Use morning and night, or as needed. 

6. TINT SKIN

When I was doing research on some of my more harmful products, the liquid foundation I was using happened to be at the top of the list. I decided that this was one of the products I needed to switch to safer quickly. And, I could not be happier! I don't even feel like I have makeup on when I'm wearing it! 

This foundation is lightweight, hydrating and provides a seamless coverage. It comes in 8 shades – I personally use Linen. 

How To Use: Use with our Retractable Foundation Brush for easy, even coverage. Squeeze a dime-size amount of Tint Skin into palm of hand. Dip and swirl brush. Apply to center of face with a light dabbing motion, then blend outward in light even strokes. For additional coverage, layer with a flat-head foundation brush.

I couldn't wait to add this to my makeup bag!

My absolute favorite thing about the Cream Blusher is that it can be used on cheeks AND lips. It's a great way to complete your look, whether you're going natural or bold!

It comes in three shades: Umber, Caramel and Hibiscus – which is the shade that I use and LOVE!

How To Use: Blend evenly onto cheeks for a natural-looking glow. Layer for bolder color. 

 

8. BODY WASH (Citrus Mimosa)

This is one of my favorite products for many reasons.

First off, it is so amazing to know that what you're washing your body with is not only 100% safe, but also really healthy for your skin to absorb!

Secondly, I use it three different ways! I use it (1) as body wash, (2) for bubble baths, and (3) to shave my legs!

It's extremely gentle and doesn't leave your skin feeling dry! It is rich in marula and mongongo oils, which are ingredients  that help soften and protect your skin while sealing in moisture.

How To Use: Massage a small amount onto wet skin, work into a rich lather, and rinse. Perfect for all skin types. 

Many may wonder, "Is using a healthy mascara that important? It's not like it's on your skin..."

However, your mascara most certainly does get in your eye and on your skin throughout the day, especially when you're removing it. And many mascaras out there have very harmful ingredients – so, it's very important to make sure you're using a safe mascara! 

Our award-winning mascara lengthens and conditions your eyelashes all day long. 

How To Use: Remove wand from mascara bottle and wipe excess product from the brush. Comb product through from the base of your lashes to the tips. Build length with additional coats. 

10. LIP CONDITIONER (Peppermint)

I love putting on this soothing and softening product throughout my day! 

The Lip Conditioner also comes in Calendula, which is a light citrus scent. The calendula and chamomile oils act as anti-inflammatories to help heal chapped lips.

How To Use: Rub a small amount onto lips. Use daily as needed. 


Well, there you have it–my 10 must-have Beautycounter products, at least for today.

I truly have enjoyed each and every product I've tried, but these are definitely my current top favs! As I try more products and as Beautycounter releases more products, I know that my list will change, as well as my skin. But, I know one thing will definitely not change... my love for these products and my passion for what this business is doing! 

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WHAT ARE YOUR FAVORITE BEAUTYCOUNTER PRODUCTS? Comment below and let me know