It's no secret that "choosing better" oftentimes comes at a price. 

Whole Foods is more expensive than Wal-Mart. 
Shopping local or organic often costs more. 
Even getting a salad at Wal-Mart costs more than hitting up the dollar menu. 

And sometimes it's not a financial price. Sometimes we sacrifice convenience or time. 

Choosing to go to the gym after work usually takes more willpower than going home to watch TV. 
Making recycling or composting a priority takes some extra effort. 
Cooking a meal at home takes longer than stopping by a drive-thru. 

While there are usually sacrifices, there's often a reward for choosing better, choosing healthier, choosing safer. 

So, what does this have to do with Beautycounter? This blog post idea was birthed from hearing/reading a few comments regarding our pricing. Things like:

"It's too expensive for me."
"Why are the prices that high?" 
"I don't want to pay that much for beauty products."

I'd like to use this space to speak into why our price point is what it is. 


At Beautycounter, we believe that scientists shouldn't be the only ones able to decipher the label on a personal care product package. Not only do we have an Ingredient Glossary listed online to share every single ingredient used in our products, we also have a groundbreaking, 5-Step Ingredient Selection Process with which we carefully assess and choose each ingredient for safety. This process includes: 

  • Sharing transparently. Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Click here to learn more about our health and safety achievements and other initiatives by reading our 2018 Social & Environmental Responsibility Report.

  • Sourcing responsibly. We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. More than 80% of the ingredients in our products are natural or plant-derived.

  • Learning constantly. There are major data gaps on most cosmetics ingredients, so our team reviews emerging data regularly and even creates our own studies. In fact, we have partnered with Tufts University to learn more about the thousands of chemicals used in products that do not have any health or safety data. (That's scary.)

  • Screening rigorously. Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

  • Banning intentionally. We have something called The Never List™– this is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations.


Beautycounter's mission doesn't stop at the products or ingredients. The vast majority of our product packaging, including all of our secondary packaging (i.e. cartons, shrink-wrap) and shipping materials (i.e. boxes, filler paper), is recyclable in most communities in North America. We do not use styrene-based (#6), PVC (#3), or polycarbonate plastics (#7), which are usually not recyclable and are known to include toxic chemicals.

We use FSC-certified paper for all paper packaging. Every powder compact is made from recycled paper.

We have listed all primary packaging information on our product web pages so you can better understand if the materials are recyclable in your community. Our team is researching the life cycle of some of our packaging materials and we're always looking for new and improved packaging options that fit our needs.


Part of our product cost is transferred to Beautycounter consultants. This is due to not putting a large portion of our dollars toward traditional marketing. The founder of Beautycounter, Gregg Renfrew, had a desire for our products to be sold through storytelling rather than just grabbing a product off a shelf. As a consultant, we believe in the products, adopt the mission as our own and share Beautycounter with our world. 

So, when you shop with Beautycounter, you're paying for more than just your product.

  • You're paying for better, safer ingredients.

  • You're paying for a company that spends time and money on rigorous screening to take careful consideration into what ingredients are being used on your skin.

  • You're paying for a brand that chooses to be completely transparent, a brand you can trust.

  • You're paying to support small business owners who have chosen to link arms with, not just a company, but a movement toward getting safer products into the hands of everyone.

I don't know about you, but that is a company I can get behind.


Now, believe me, I am not a stranger to careful budgeting and needing to be wise with money. I am well aware that drugstore mascaras and lip glosses are much more affordable.

But, at what cost? 

I encourage you to do your own research with the personal care products you use regularly. Your face wash, laundry detergent, liquid foundation. Your mascara, counter spray, baby lotion. Take a look at the ingredients listed and how they rank safety-wise. The Environmental Working Group (EWG) rating system is a helpful tool when it comes to researching products and ingredients. 

Choosing organic foods, safer products and a healthier lifestyle may be more expensive, but so are medical bills from long-term side effects when we don't choose the things that are good for us. It may require saving in another area or redoing your budget, but you have to remind yourself that it's worthwhile. One should never have to sacrifice health for beauty. 

I'll leave you with the words of Gregg Renfrew: 

"Companies are allowed to use harmful ingredients and make their own judgments about safety. And so I started Beautycounter, a company devoted to progress. Here you'll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty."

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Hey there!  My name is Ashley and I have been a Beautycounter Consultant since January 2017. It's one of those companies that made my heart skip a beat – I couldn't ignore its engaging mission, dedication to transparency and high-performing products. My first taste was our Charcoal Cleansing Bar and I was hooked! 

Read a little bit more about why I joined. Ready to try these products for yourself? Click here to shop with me!



There were a lot of things I knew when I became a Beautycounter consultant. 

I knew the investment I was going to make upfront.
I knew about and fell in love with the mission. 
I knew I loved the products.

As the days passed, I quickly realized that there were a lot more things I didn't know. One of these being how much God would use this company to teach me things and remind me of His goodness. 

I am not kidding when I tell you that the Lord has seriously used Beautycounter and my decision to become a consultant to impact my life in more ways than one. In fact, it's so evident to me and it's so on my heart, that I feel I need to share. 

I've only been a Beautycounter consultant since January 2017, and here's what the Good Lord has taught me in just 3.5 short months.


Comparison is something I naturally struggle with, especially in the digital world we live in today. At the click of a button, we have access to everyone's everything: clothes, travels, bodies, opportunities, marriages, weddings, jobs, etc. And, it's not any different with Beautycounter. 

They had a better sales month.
I don't have as many followers.
She's a higher level than me.
My business isn't growing as quickly. 
I don't have as many products. 
My paycheck isn't as big. 

Seeking after what is not meant for me is exhausting. Nothing about it is life-giving. Nothing about it is motivating. On the contrary, it was causing me anxiety and robbing me of the happiness I had when I first joined the Beautycounter movement. 

And when I'm not careful, I let this negative self-talk become destructive. But God in His goodness met me in the frustration, in the doubt, in the worry, and reminded me that comparison is the thief of joy. 

I am running my race. I am in my lane. I am doing my best with the season God has me in. 

And, that is enough.


God has allowed me to be on a sales team with many other believers. I feel so unbelievably blessed to do life alongside these women. In a business where you are, in a sense, competing for sales and recruits, I've never felt so supported and encouraged. 

The deep friendships.
The uplifting conversations.
The prayers prayed.

I've had countless conversations with clients and team members start with discussing Beautycounter and end with talking about the Lord. I am so in awe of God's faithfulness; He has graciously used these little blessings to remind me that I am not alone. 


 Since joining Beautycounter, God has reminded me that there is room at the table. 

There is room at the table for everyone's ideas, for everyone's sales tactics, for everyone's "why." 

I love collaborating and cheering each other on as we pull up a chair one by one. We are bonded by our mission, to educate others and get safer products into the hands of everyone. But, what's really beautiful is when what bonds us is combined with what makes us different. 

This is where community happens. This is where growth happens. This is where magic happens.


I know this. He's reminded me of this time and time again throughout my life – and yet, I am humanly forgetful. Thankfully, we serve a God who is faithful to pursue us and remind us of His character. 

God cares about all the details of our lives, including our businesses. 

When I am worried about my performance, He provides just what I need. He may not always provide what I expect, but He always provides exactly what I need

Whether it be a conversation, a sale or a recruit, a prospect, a social on the books or a word of encouragement, He has reminded me that He is faithful to provide.


I think we would all add "rejection" to the top of a Things That Scare Us list. By nature, we're afraid of people rejecting us. 

What if they think I'm weird? 
What if I'm coming across too pushy? 
What if I don't explain myself well enough?
What if they turn me down? 

This aspect of Beautycounter has reminded me so much of the Gospel. It can be intimidating to share our faith at times, for the above reasons and more. But, God has used this illustration in my life to remind me not to be afraid of rejection. 

For Beautycounter, it's not about selling, it's about sharing. The company was founded on education, which is a top priority. If switching to safer options is something I am passionate about, why not share it with the world? Why not teach others what I've learned?

Maybe you're struggling with comparison or feeling alone. Perhaps you are feeling uninspired in your business or paralyzed by the fear of rejection. Are you wondering when God will provide?

I pray that this encourages you. I pray that you needed to hear this as much as I did. 

God is so, so faithful. I am looking forward to all that the Lord has yet to teach me through my journey with Beautycounter. 

Related Posts: 
10 Things I Love About Beautycounter
The Journey to Better
My 10 Beautycounter Must-Haves